CDA
Content Display Ads
To connect with fans and discover new ones you need to create a steady stream of content online. By replacing traditional banner ads with this content CDA amplifies reach and increases ROI.
Repurpose your content
Adding content is easy, just paste the URL or username or drop a local file. CDA exports to a variety of IAB approved ad formats ready for trafficking to your chosen ad server.
Level up your next campaign
CDA is flexible for a multitude of uses, from boosting influencer campaigns, extending live event sponsorships, visualising hashtag competitions, to simply extending reach of your brand's voice on social channels.
"81 percent of brand marketers are using influencer content in other channels."
Brand and Publisher customers include
CDA enables us to accelerate reach of branded content beyond social media borders and achieve very high user engagement.
FAQ
How much does it cost?
We charge a monthly license for access to the product and a CPM when ads go live. You can lower the CPM by paying a higher monthly premium. Contact us for a quote.
Can I buy ad distribution through CDA?
Not at the moment, CDA is a creative tool to format content ready for distribution through your chosen ad server or direct publishing partners.
What are typical click rates on CDA units?
Ultimately it depends on the creative quality and the context in which they are placed but we typically see click rates between 0.25 and 2.5%
What about user engagement? Do you also measure this?
Yes! Since CDA is a hybrid ad format combining social content with banner placements, we track the engagement depth to align with influencer marketing.
Where can I see more examples of these ads?
Check out our demo page showcasing 10 ad verticals here
Does it have to be social content?
No, you can mix and match as you please, choose to only include local assets or combine with various public sources.
SoLo sets up an ad campaign across trusted news sites in just a few clicks – automating the creative formats and targeting from your Facebook page and letting you buy for any budget.